Tacos, Tequila & Tango: Latinx, Diversity, Identity & Inclusion We named this event Tacos & Tequila purposely to play on your senses and were able to secure sponsorship to provide an authentic experience with a taco prepared by
Taquería Nacimiento and a sampling of
Detroit's own Tequila Cabresto! PROGRAM:
1. Spanish? Hispanic? Latino? : identity in the Spanish-speaking world
a. Defining terms vs. Individual Identity
b. US vs. Latin America
2. It Takes Two to Tango: Tips for face to face & written communication
a. Body language can require translation
b. Personal information and sincere greetings
3. Spotlights on Hispanic Business-Owners
TARGET: Detroit entrepreneurs who would like to:
a. expand into Hispanic markets
b. hire from the Hispanic community
c. communicate better with Hispanic clients, customers, employees
d. be located in Southwest Detroit where 73% of Detroit Hispanic population is located.
OUTCOME: Participants will be able to immediately implement what they have acquired with their employees, co-workers, clients and strategic partners through direct application of the learned objectives. Each individual will be able to demonstrate the understanding of the diversity within the Hispanic population, the appropriate greetings for face-to-face meetings.
WHY: Cross-cultural communication is a critical aspect of effective business practices and marketing strategy. Ensuring cultural sensitivity and identifying opportunities will increase efficiency, profitability, and will improve employee and customer engagement. Our lesson offers tools for creating meaningful and lasting relationships within all aspects of the Hispanic population.