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Monday, May 22 • 2:00pm - 3:00pm
Have a Business, But Who's Your Target?

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You have a business or business idea but do you really know the customer you’re targeting? In this workshop you’ll learn how to identify your target audience, what makes them tick and why they will want to buy your product or service. An ideation expert will help you focus in on the idea/business, why it’s needed, and who it’s for.

Attendees will learn how to develop a target market and how to identify customer needs.

#DETSW17 Organizing Team
avatar for Christianne Malone

Christianne Malone

Entrepreneurship 101 Track Captain / Advisory Board, Build Institute
Christianne Malone is the program director at Build Institute, an entrepreneurship training organization in Detroit. Build Institute helps people turn their business ideas into reality by providing them with the necessary tools, resources, and support network. To date, the organization has graduated over 1000 aspiring and experienced entrepreneurs from their classes, many of whom have gone on to start successful businesses in the city. | | Christianne is also the founder and CEO of urbanize(D), an urban marketing and design consultancy based in Detroit. The company works with local organizations to plan, design and market their brands and programs through the complexities and opportunities of the urban environment. Christianne has a Bachelor of Arts degree in Marketing and International Business from Xavier University in Ohio. She sits on the board of Metro Museum of Design Detroit, the Michigan Chapter of US Lacrosse, and is a member of the Detroit Recreation Advisory Commission. Her community leadership and involvement also includes serving as a volunteer leader for Impact Detroit as well as co-founding and directing the... Read More →

Program Partner
avatar for Build Institute Detroit

Build Institute Detroit

We help people turn their business ideas into reality by providing them with the necessary tools, resources, and support network in Detroit. To date, we have graduated over 1000 aspiring and experienced entrepreneurs from our classes, many of whom have gone on to start successful businesses in the city. In addition to classes, we offer networking events, mentorship, connections to resources and a nurturing community that allows ideas to develop and flourish over time. With a little support, a lot of hard work, and a friendly nudge... Read More →


Monday May 22, 2017 2:00pm - 3:00pm
#ChaseBasecamp - 2W | Masonic Temple 500 Temple Street, Detroit, MI 48201