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Tuesday, May 23 • 3:00pm - 4:00pm
Building Brand Ambassadors: How to Connect w. Online Foodies

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One of the trickier elements of running a successful restaurant in the 21st century is developing a following with online foodies. These are people who love to gab about food. Tapping into that can mean big things for your food business, but putting up a sign that says “Follow us on ____!” is probably not going to get you a huge amount of new followers, and could easily turn the social media savvy off to your business. This panel discussion will provide effective strategies on how to engage your customers and encourage them to promote your food business online.

Attendees will learn how to develop and execute effective strategies on how to engage customers and encourage them to promote your food business online.  Also, how to developing a following with online foodies through enhanced marketing and social media efforts.

Moderated by Valaurian Waller, V.W. Photography.
Panelists include: Lisa Ludwinski, Sister Pie; April Anderson, Good Cakes & Bakes; Scott Rutterbush, Dine Drink Detroit; Jennifer Lyle, Lush Yummies Pie Co. 

Moderators
Speakers
avatar for April Anderson

April Anderson

Pastry Chef/Co-Owner, Good Cakes and Bakes, LLC
April Anderson is the co-owner and pastry chef of Good Cakes and Bakes, LLC located on the Avenue of Fashion. April is a James Beard Foundation Chef Boot Camp Alum (2018).
avatar for Lisa Ludwinski

Lisa Ludwinski

Owner of Sister Pie
avatar for Jennifer Matthews

Jennifer Matthews

Owner, Lush Yummies Pie Co.
avatar for Scott Rutterbush

Scott Rutterbush

Co-Founder, Dine Drink Detroit
Scott Rutterbush is the owner and mastermind of Dine Drink Detroit. Through his years has be apart of developing local brands such as Plum Market, Great Lakes Coffee, Detroit City Distillery, The Block, The Garden Theater, and Harry's Detroit. In addition to Dine Drink Detroit he... Read More →

#DETSW17 Organizing Team
avatar for Devita Davison

Devita Davison

Devita Davison, a native of Detroit and granddaughter of a preacher, lived almost 19 years in New York before moving back to her hometown of Detroit in 2012. Her words are not just letters strung together; they are vessels for love and fight, heart ache, wisdom, and profound joy. To say she wears her heart on her sleeve is an understatement; whether decrying injustices in the food system or expounding on the beauty of a ripe strawberry in summer, her passion for food justice is palpable. Devita Davison is the Director of Marketing & Communications at FoodLab Detroit, a nonprofit organization that works to provide entrepreneurs with technical assistance, workshops, resources and the skills they need to start and grow a strong values-based food business. FoodLab is committed to serving low-resourced entrepreneurs of color and sees good food entrepreneurship as a way to build power and resilience for traditionally marginalized people and communities and promote environmental sustainability through business prac, FoodLab
Devita Davison is the Executive Director at FoodLab Detroit, a non-profit organization that works to provide entrepreneurs with the technical assistant, workshops, resources and the skills they need to start and grow a strong values-based food businesses.
avatar for Ederique Goudia

Ederique Goudia

Operations - Catering Lead, FoodLab Detroit
Ederique Goudia is the Program Associate for FoodLab Detroit. Also, co-owner of Gabriel Hall, upcoming Creole restaurant to the West Village neighborhood and co-founder of In The Business of Food, LLC, a consulting agency for local food entrepreneurs.

Program Partner
avatar for FoodLab Detroit

FoodLab Detroit

FoodLab was started out of the need to provide space for food entrepreneurs to connect and discuss the challenges of running a business with “good food” values. Today, FoodLab is a member-based non-profit organization with over 200 food distribution, processing, and retail food... Read More →

Tuesday May 23, 2017 3:00pm - 4:00pm
Good Cakes and Bakes 19363 Livernois Ave. Detroit, MI 48221