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Wednesday, May 24 • 2:00pm - 3:00pm
Be Heard: How to Tell Your Story

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In this lab, Juan Carlos Perez, owner of Featherstone Moments, a minority-owned business focusing on the success of minority-owned businesses in greater Detroit through digital media and creative content, will partner with Joanna Dueweke, Program Manager of ProsperUS Detroit, to work with businesses on how to craft their story. Businesses in the neighborhoods of Detroit have stories to tell, and we want to help craft those in a meaningful way that leverages that value and increases awareness for the region. We will provide best practices for social media storytelling and help break down the structure of telling a story into manageable parts for entrepreneurs to do some work on their own. Spanish-speakers are welcome to join!

Detroit businesses have so many stories to tell, and this is an opportunity to learn how to tell those stories better and what that can mean for their business. This lab should help teach entrepreneurs how using social media and gathering attention is only as valuable as the story you're trying to tell.

avatar for Juan Carlos Perez

Juan Carlos Perez

Owner, Featherstone Moments

Wednesday May 24, 2017 2:00pm - 3:00pm EDT
ProsperUS Office (Suite 800) at Plaza Del Norte 2835 Bagley, Detroit, MI 48216