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Monday, May 22 • 10:30am - 11:30am
Market Research & Customer Discover for Healthcare Entrepreneurs

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Workshop will walk through using Steve Blank's Customer Development Process and Osterwalder's Business Model Canvas and Value Proposition Design, and participants will learn:Learn To construct and articulate the key hypothesis to be validated in the customer discovery process.Define their industry ecosystem and competitive landscape.Identify subject matter experts for customer discovery interviews.Create an interview guide for the customer discover process.Provide training on conducting successful customer discovery interviews.

The Search Lite is a local market research and customer discovery firm specializing in working with startups and small businesses.

The Search Lite has extensive experience working with companies in the healthcare space to develop and execute a successful customer discovery process.

Speakers
#DETSW17 Organizing Team
JR

John Rogers

MedTech Track Captain


Monday May 22, 2017 10:30am - 11:30am
#ChaseBasecamp - M-1 Board Room | Masonic Temple 500 Temple Street, Detroit, MI 48201