Detroit Startup Week 2017 (Rolling Program Additions)

A discussion on key mistakes entrepreneurs make when they decide to be their own publicist and deal with the media

In the information age of social media, there is a belief among some entrepreneurs they can be their own publicist. This frank discussion will offer tips to entrepreneurs the pitfalls of being ones own publicist, and highlight the value of having a PR pro on their business consultation team.

Detroit is a hot-bed of opportunity for entrepreneurs. The city's comeback are the collection of positive stories from each and every small business owner who takes steps to share their story, and be recognized.