This hands-on workshop will challenge the entrepreneur to understand how personal brand and the concept of personas impact the growth of their startup brand. In today’s fast-paced world risk takers must understand how to create the vision, plan for the future, be willing to take risks, break some rules and lead with humility. The most successful entrepreneurs are masters at being able to easily shift from persona-to-persona.
Tim Smith, author of the book “Dare Mighty Things: A Field Guide for Millennial Entrepreneurs” will share the profiles and secrets of 11 successful start-ups and lead a small group of entrepreneurial leaders through a workshop that will provide working examples of these secrets to enhance their brand.
As an added bonus, each attendee will leave with a copy of the just released book. The workshops will take place at Skidmore Studio, Tim’s design firm located in the heart of downtown Detroit.
