A good PR strategy helps spread the word about your business, builds meaningful relationships with reporters, increases sales and drives the bottomline; a bad one pisses off reporters, delivers no ROI and makes it harder for the good PR people to do their jobs.
During this interactive panel and happy hour, explore the “No BS” approach to PR. Moderated by Howie Barokas (Barokas PR), you'll hear from Matt Burns (TechCrunch), Chad Livengood (Crain’s Detroit Business) and Adrienne Roberts (Wall Street Journal) as they discuss what you need to know to get your startup press coverage, what NOT to do in PR and what reporters look for when assessing a company/product/idea for coverage in the age of clickbait.
For entrepreneurs looking to hack PR or hire an agency, this session will provide tips on getting your startup covered by press, along with how to build / what to look for in a good PR strategy.
